How to network and market yourself using online tools - Jo Alcock Consulting
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How to network and market yourself using online tools

How to network and market yourself using online tools

On Monday, I gave a presentation on networking and marketing yourself using online tools at the New Professionals Conference in London. It was the first time I’d spoken at a conference and I really enjoyed the day; it was great to discuss my interests (i.e. new technologies) with other new professionals. I’ll write a more detailed post about the day itself soon.

I chose to talk about online networking and personal marketing as I thought it would be particularly relevant to new professionals,  and I could share my own experiences. My presentation introduced professional networking and then went on to discuss three web tools which can be used for professional networking; blogging, microblogging and social networking. I introduced each tool and how it can be used for professional networking, and shared my own experiences of them using the Joeyanne Libraryanne blog, Twitter and Facebook as examples. I concluded with 10 top tips to get the most out of using online networking tools for professional purposes.

I have added both the presentation and conference paper to my Slideshare account, and they are also embedded below (easiest to view if you use the fullscreen option). Please let me know what you think, is there anything I’ve overlooked?

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9 Comments
  • Kathy Ennis
    Posted at 22:36h, 12 July Reply

    Thanks for the presentation last Monday Joanne, I found it really useful and informative. Also, thanks for posting your presentation and the notes.

  • Jo Alcock
    Posted at 16:24h, 13 July Reply

    Thanks Kathy, glad you enjoyed my presentation. It was good to meet you last week. 🙂

  • CILIP New Professionals Conference: Part Two « Organising Chaos
    Posted at 22:07h, 13 July Reply

    […] final speaker in this session was Jo Alcock, on how to “Market Yourself using Online Tools“. I’d been looking forward to Jo’s presentation – I know from reading her […]

  • Rachel Oldridge
    Posted at 09:19h, 14 July Reply

    I can’t believe that was your first time speaking – it was a very confident performance, well done!

  • Jo Alcock
    Posted at 11:01h, 14 July Reply

    Thanks Rachel, I didn’t feel confident and was really nervous beforehand but once I started speaking I realised it wasn’t so scary after all!

  • Phil Jones
    Posted at 21:08h, 15 July Reply

    Really enjoyed your talk Jo, was very informative – now i just need to pick a decent online handle. what do you think of cilipjones? a bit cheesy i know but you’ve got to start somewhere.

    • Jo Alcock
      Posted at 13:32h, 16 July Reply

      Glad you enjoyed it Phil. 🙂

      Re: your handle, there’s no reason you can’t just use just your name or a nickname, as long as you’re consistent. I personally wouldn’t recommend having the word CILIP in your name (unless you work for CILIP?).

  • Katie
    Posted at 07:26h, 16 July Reply

    Thought you made a really interesting point about professional role models here, Jo, something I hadn’t really thought about before. Contact with others in the profession does give you information about the values of librarians and help you reflect on the kind of librarian you want to be. Thanks for sharing the slides.

    • Jo Alcock
      Posted at 13:34h, 16 July Reply

      It has certainly helped me, Katie. I wouldn’t say I have one particular role model but there are many that have influenced my decisions and choices I have made in my early career.

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