Marketing Archives - Page 2 of 2 - Jo Alcock Consulting
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Marketing

A little while ago, I read an article about oMbiel's mobile app for universities, CampusM. I'd hear about it on Twitter, and the University of Sheffield's recent implementation, but the article in Talis' Panlibus magazine gave more context into just how much information was available in the app. I thought I'd find out more, and was able to get a copy of the app from the App Store on my iPhone. Of course, I'm not a member of the University of Sheffield so many of the features I cannot use, but a brief overview of the features are shown on the...

Yesterday I attended my first CILIP West Midlands branch committee meeting at Birmingham Central Library (where I must investigate sometime, can't believe I've never been in before!). I'm the new Marketing Officer for the branch which I'm really excited about. Marketing in the library and information sector is becoming increasingly more important at the moment, particularly with budget cuts, and I know from my own experience that many in CILIP (Chartered Institute for Library and Information Professionals) are unaware of some of the benefits available to them as members. There is also a large number of information professionals who are not...

Last night I attended a free webinar hosted by SirsiDynix on marketing libraries. The speaker was Nancy Dowd, who writes The 'M' Word blog and recently authored Bite-sized marketing: realistic solutions for the over-worked librarian. I was particularly interested in the webinar due to my interest in marketing and my (proposed) dissertation topic, and I also hoped to see if there were any ideas I could use either at my place of work, or for my new role as CILIP West Midlands Marketing Officer. The webinar didn't disappoint - Nancy gave an excellent presentation and concluded the event by answering some of...

[picappgallerysingle id="5265589"] The time has finally come - I just can't put it off any more! I've been taking a break from studying whilst I settle into my new job, but I can't really use that excuse anymore as I've been in this job for over a year now. I've been researching ideas for my dissertation for a while now, and have been spending a lot of time reading, researching and thinking - now it's time to do some real work. I've been talking to lots of people about my ideas; I must mention special thanks to Sarah Oxford from University of...

A couple of weeks ago I attended my first CILIP Branch and Groups (BNG) event on behalf of CILIP West Midlands branch. The events are held throughout the year by Kathy Ennis and Lindsay Rees-Jones from CILIP Membership Support Unit. This event was titled “Marketing: getting your message out”; many of the delegates were responsible for marketing within their branch/group. It was my second visit to CILIP HQ, although I still needed my Google Maps app to navigate London and find my way from Euston station! There were around 15 delegates, and it was good to have the opportunity to discuss...