cadair Archives - Jo Alcock Consulting
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cadair Tag

My MSc Econ dissertation titled 'Strategic marketing in academic libraries: an examination of current practice' is now available on Aberystwyth University's open access repository. I know a number of people said they were interested in viewing it so I've included the details below. I have also added it to my publications page. Strategic marketing in academic libraries: an investigation of current practice Purpose The purpose of the research is to investigate strategic marketing in academic libraries, incorporating elements of organisational orientation, strategic planning, and processes and procedures to support these. Aims and objectives The aim of the research is to build on existing literature, extending the knowledge of...