seth godin Archives - Jo Alcock Consulting
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seth godin Tag

Last night I attended a free webinar hosted by SirsiDynix on marketing libraries. The speaker was Nancy Dowd, who writes The 'M' Word blog and recently authored Bite-sized marketing: realistic solutions for the over-worked librarian. I was particularly interested in the webinar due to my interest in marketing and my (proposed) dissertation topic, and I also hoped to see if there were any ideas I could use either at my place of work, or for my new role as CILIP West Midlands Marketing Officer. The webinar didn't disappoint - Nancy gave an excellent presentation and concluded the event by answering some of...