strategic marketing Archives - Jo Alcock Consulting
316
archive,tag,tag-strategic-marketing,tag-316,ajax_fade,page_not_loaded,,paspartu_enabled,paspartu_on_top_fixed,paspartu_on_bottom_fixed,qode-theme-ver-10.1.1,wpb-js-composer js-comp-ver-4.12,vc_responsive
 

strategic marketing Tag

I recently read a book about portfolio careers (I’m coming to the realisation that this seems to be what suits me and what I’d like to do with my freelancing). One of the things the book talks about is the importance of knowing our ‘motivated skills’ which the authors explain as things we're good at, enjoy and are proud of. I’ve done the StrengthsFinder before, but I liked the idea of the exercise in the book to help identify our motivated skills so I’ve been working on this as part of my freelance planning. One of the things I found incredibly...

My MSc Econ dissertation titled 'Strategic marketing in academic libraries: an examination of current practice' is now available on Aberystwyth University's open access repository. I know a number of people said they were interested in viewing it so I've included the details below. I have also added it to my publications page. Strategic marketing in academic libraries: an investigation of current practice Purpose The purpose of the research is to investigate strategic marketing in academic libraries, incorporating elements of organisational orientation, strategic planning, and processes and procedures to support these. Aims and objectives The aim of the research is to build on existing literature, extending the knowledge of...